Built for a lot with fifty cars, not five hundred

A dealer with forty cars has a different problem from a dealer with four hundred. You are not drowning in inventory. You are competing for the same shopper as the marketplace that also sells your lead to three other dealers, and you are doing it while running the lot yourself.

So the site has to do three things well and nothing else: show the cars properly, get the shopper to contact you, and stay current without becoming a second job.

Not seven colour schemes. Each layout puts different things first, because a family lot and a broker do not sell the same way.

If you are a small local dealer, the one built for you is Family Lot: phone, address, hours, a photo of the lot and a map, all above the fold. The next customer is often someone who drives past and wants to know whether you are open and where to turn in.

If most of your conversations start with the monthly payment rather than the sticker, Credit First leads with payment ranges and finance information instead.

You pick one during setup and set your accent colour yourself.

Shopper enquiries go to your workflow and nowhere else. We do not resell leads, we do not charge per lead, and we do not take a commission on a sale.

This is the part that separates a dealer website from a marketplace listing. On a marketplace, the enquiry you paid for may reach several dealers at once. Here there is no one else in the room.

Setup is managed rather than self-serve. Inventory, contact routing, billing and the public pages are reviewed together before anything is published.

That means you cannot sign up at midnight and be live at 12:05. It also means your site does not go public with half your cars missing and the phone number wrong, which is the more common way this goes badly.

Standard is $129/month. Selected founding dealers pay $79/month, and that rate stays at $79 for as long as the subscription remains continuously active.

Month to month, no contract. No setup fee at launch unless separately agreed. No charges from us beyond the subscription; sales tax applies where the law requires it.

If it is not right for the dealership, ask for a refund of the first billing period within 30 days and we refund it in full, no reason required.